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Equity

Madison Disciplined Equity

Strategy Overview

Madison Disciplined Equity is an actively managed, high-conviction strategy that aims to provide superior long-term returns while assuming lower-than-average risk. To pursue this goal, we conduct intensive fundamental research to build a concentrated portfolio of high-quality companies.

Key Facts

Benchmark S&P 500 Index
Strategy Inception March 2023
Positions 30-40
Investment Vehicles Separate Account
Fact Sheet
Commentary
Strategy Overview

Experienced Management

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Investment Process

The strategy follows a research-driven, bottom-up process focused on identifying high-quality, durable growth companies with enduring competitive advantages.

  • Businesses with resilient business models, sustainable moats, consistent earnings expansion, and healthy balance sheets
  • Proven leadership teams that effectively allocate capital and enhance shareholder value
  • Disciplined valuation analysis emphasizing long-term earnings power and cash-flow potential
Two men sit across from each other at a wooden table in a glass-walled office. One man is writing on documents, while the other sits with his hand on his face, looking at papers.

Defining Characteristics

Lower risk

We believe investing in high-quality companies creates long-term investment value with lower risk. 

Long-tenured management

Portfolio Managers have over 60 years of combined investment experience.

Well-defined process

A clear and repeatable investment process that integrates fundamental research to build a portfolio of 30-40 high-quality companies.

Madison U.S. Equity Department

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This investment strategy was initially launched in April 2023 as Strategic Equity. It was renamed to Disciplined Equity on November 1, 2024.

Large Cap investing is based on the expectation of positive price performance due to continued earnings growth or anticipated changes in the market or within the company itself. However, if a company fails to meet that expectation or anticipated changes do not occur, its stock price may decline. Moreover, as with all equity investing, there is the risk that an unexpected change in the market or within the company itself may have an adverse effect on its stock. Investing in growth-oriented stocks involves potentially higher volatility and risk than investing in income-generating stocks. The biggest risk of equity investing is that returns can fluctuate and investors can lose money.

All investing involves risks including the possible loss of principal. There can be no assurance the portfolios will achieve their investment objectives. The portfolios may invest in equities which are subject to market volatility. Equity risk is the risk that securities held by the portfolio will fluctuate in value due to general market or economic conditions, perceptions regarding the industries in which the issuers of securities held by the portfolio participate, and the particular circumstances and performance of particular companies whose securities the portfolio holds. In addition, while broad market measures of common stocks have historically generated higher average returns than fixed income securities, common stocks have also experienced significantly more volatility in those returns.

Indices are unmanaged. An investor cannot invest directly in an index. They are shown for illustrative purposes only, and do not represent the performance of any specific investment. Index returns do not include any expenses, fees or sales charges, which would lower performance.

The S&P 500® is an unmanaged index of large companies and is widely regarded as a standard for measuring large-cap and mid-cap U.S. stock-market performance. Results assume the reinvestment of all capital gain and dividend distributions. An investment cannot be made directly into an index.