white papers

Cash and Money Market Funds vs. Bonds: Which is Better?

For much of 2023 and 2024, investors could earn the same, if not a higher yield by staying in cash than what much of the bond market offered. Coming into 2025, bond yields had reverted back to normal, yet an uncertain economic environment kept many investors in their cash allocations. While both financial instruments are perceived to be “safe,” investors should consider two important factors when determining which is best for their portfolio: total return potential and reinvestment risk.

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Credit Analysis

History has taught us that even highly-rated bonds can quickly experience deteriorating credit quality and wreak havoc on a portfolio. Naturally, credit quality becomes a focus in weakening market conditions, but the importance of credit research in all market conditions must be considered.

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Embracing the Return to Normal: Bond Markets in 2025

After a disappointing 2024, we believe bond markets are once again being driven by fundamentals rather than Fed intervention. With a positively sloped yield curve and structurally higher rates, new opportunities are emerging for investors.

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Why Intermediate Bonds? Maximizing Risk-Adjusted Yield

With a normalized yield curve and the Fed cutting interest rates, longer-duration bonds may look appealing. But are they really worth the extra risk?

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How to spot red flags in stock research

Our U.S. Equity Team is committed to identifying high-quality companies while avoiding companies with "red flags” that could compromise a stock's long-term value. In this paper, we outline common red flags encountered in our research.

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Market Expectations for Rate Cuts Have Changed: Now What?

Bonds have been repriced across the yield curve. So, now what? Do you choose "risk-free" cash over bonds, or do you consider two important risks that come with it?

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The Case for Covered Calls: Premium Income & Hedged Equity

Covered call writing is a time-tested approach that can add income, dampen volatility, and diversify both equity and fixed income core strategies. Download our Guide to Covered Call Strategies to learn how covered calls work, their benefits and risks, how they perform in varying markets, and more.

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Bonds Are Back: Where to Find Value Ahead of Potential Rate Cuts

The fixed income teams at Madison Investments recently published several white papers that discuss how math in the bond markets has dramatically improved for investors. They also highlighted how the intermediate (1-10 year range) part of the yield curve could be the “sweet spot” amid potential interest rate cuts. In this article, we revisit these arguments and introduce additional insights for our readers.

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“Madison” and/or “Madison Investments” is the unifying tradename of Madison Investment Holdings, Inc., Madison Asset Management, LLC (“MAM”), and Madison Investment Advisors, LLC (“MIA”). MAM and MIA are registered as investment advisers with the U.S. Securities and Exchange Commission. Madison Funds are distributed by MFD Distributor, LLC. MFD Distributor, LLC is registered with the U.S. Securities and Exchange Commission as a broker-dealer and is a member firm of the Financial Industry Regulatory Authority. The home office for each firm listed above is 550 Science Drive, Madison, WI 53711. Madison’s toll-free number is 800-767-0300.

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